The Long Tail

Chris Anderson is the editor of Wired and writer of the book The Long Tail.
In this 26 minute talk (don't worry, it's captivating) Anderson describes why free is better than charging, and choice is better than selection.

Podcast video from Pop!Tech

We are in the early days of a better nation, where content, interest and generosity will prove to be the basis for a diverse and endless economy.

And this is how it's going to happen.